Serious, science-led thinking on men's intimate care.
Latest from the journal
Why Men Buy for Relief First, Relationship Second
Most men do not seem to enter this category looking for a routine or a brand relationship. They tend to enter because something is wrong: irritation, chafing, moisture, or discomfort....
Why Men Buy for Relief First, Relationship Second
Why Men Buy for Relief First, Relationship Second
|Marc Kravets
The Quiet Barrier
One of the quiet barriers in men’s intimate care is not the need itself. It’s the public moment around the need. The question at the counter, the overheard conversation, the...
The Quiet Barrier
The Quiet Barrier
|Marc Kravets
Humor Opened the Door. It Shouldn’t Own the Room
Humor helped men’s intimate care become easier to talk about. But what opens a category is not always what helps it mature. In sensitive areas, trust matters more than a...
Humor Opened the Door. It Shouldn’t Own the Room
Humor Opened the Door. It Shouldn’t Own the Room
|Marc Kravets